Free photo ebook documents the art gallery’s final days as it makes room for the Sacramento Kings’ downtown arena.
Download the free ebook from Blurb.com or Apple’s iBookstore, or view the complete photo-essay at www.joancusick.com.
Dear Good Morning America,
I just watched your segment “Bride on a Budget,” during which ABC’s very own Ginger Zee gave listeners money-saving tips courtesy of her very own wedding coordinator…
Rethink your wedding photographer. “The best thing to do is contact your local school — find somebody that wants to build a career with their skills,” Bilotto said. “Nine out of 10 you’ll save $8,000 just paying for the cost of their camera, their developing and their time. You’ve made a college kid happy and you’ve got some great photos.
Shame on Good Morning America for sharing this insulting cost-cutting tip. (And what about that cost of developing?) Yay for PetaPixel for standing up for professional photographers!
Enter and EXIT…
Just learned that my free ebook on the closing of Exhibit S has been listed in the Apple iBookstore: http://itunes.apple.com/us/book/id856245182 Look for “EXIT: The Closing Days of Exhibit S” with gallery cofounder Tre Borden on the cover. Or to view the full photo-essay, visit www.joancusick.com.
Exhibit S created a new kind of art space – part gallery, part studio, part party scene – before closing to make way for the Sacramento Kings’ downtown arena.
"EXIT: The Closing Days of Exhibit S" is my photo-essay on the final weeks of this experimental gallery. For a closer look, download the free ebook: http://store.blurb.com/ebooks/467197-exit
More corporate photos from more sources…
During my three decades in corporate America, I witnessed a radical change in the number and quality of photos that companies “consume” in an effort to engage their customers.
That leads me to my final lesson learned from the client side:
Companies need more photos without spending more money.
Although the need for photos has increased, few corporate budgets have kept pace – and, let’s face it, not every company photo demands a pro with a five-figure day rate. Just as companies look to diversify their revenue streams, they must begin to diversify their photo streams as well.
At one financial services company, the art buyer developed three primary sources of photography: professional shoots to build the visual brand; stock photography for more generic images; and a network of employee photographers with the skills and equipment to capture high-quality images.
The trick was learning the appropriate use for each photo source. An employee photographer was perfect for covering volunteer events or snapping a photo of a coworker for the company blog, but only a professional photographer would do for executive portraits and brand imagery. Stock photos might work for an employee benefits brochure or website, but customers often tune out generic imagery.
Companies that find the right photo mix are more likely to increase their appreciation for a consistent visual brand. This triage system also frees up professionals to take on higher-value photo shoots. Anyone have “win-win” on their buzzword bingo card?